This last weekend at the site where our awaited D3 -Dubai Design District- is being built there was a rather unconventional event. What made it different was that, for once ,it was not totally glamorous and bling bling! It was street style but not with high heels and Gucci bags in the middle of Dubai Marina.. It was urban street style as in New York, London or Madrid ( yep! we also have!).
V. I. S: Very Important Sneakers
The total king of the event were the sneakers.. all over, there were shops selling or just displaying them. The other king was the sun.. high up on Friday morning and we were all missing some shade. At the Ray Ban booth we even helped a girl that was feeling dizzy because of too much sun and heat.
Me and my partner in crime, Maria Elena, walked all the booths.. we saw the shoes, the sneakers, the clothes, the bags, the sunnies, the bicycles, the puma shop, the food stalls, the caps, the Minis.. I love the Minis, and the reinvention of the gipsy van using them was so cool!
There were some graffiti artists working to give the total alternative urban look to the event.. Remi Rough was working on a quite high wall and needed a lift to create his abstract griffitis. Antoine Tavaglione or Tava was having fun with a pink Garfield close to our soles.. we also had fun as you can see!
Right in the center, there was a basketball field where people could play and also areas to skateboard around. The shops where hosted in containers, versatile, mobile, easy to transport and with the total urban look. The Puma and the Reebok were my favorites. The Puma because of the bikes. The Reebok one because it was bringing all the nostalgia back to me.. see why?.. Who didn’t have one of these babies in our teenager years?
As usual I have some comments on Sole DXB.. The price was ok ( 50 Dhs) but it was quite difficult to reach. If you do not have a car with an updated GPS, all I can say, is Good luck!. The D3 is all mystery for me and I really wanted to see the insides and heart of the Design district but all of it is blocked as it is still in construction. I understand the restriction to enter as there is still a lot of works going on and it would be a liability and a risk to allow visitors in. As it was not as ready, I would have maybe chosen a different location.. closer to Dubai.
The sun and the heat was an issue. For next year please some “sunbrellas” or some more shade. Water and drinks were available for free and that was a big plus!. People were nice and ambiance was really great. There were supposed to be talks, but they were delayed and we decided that we will skip them because the place looked really “in the process” and we were not sure how long would it take to get finished. Same thing happened with The Level Shoe District.. Not even close to ready by the time we left.
I know we know that all the visitors to any venue or event in Dubai tend to come late ( actually very late), but I still find it too bad that the organizers are not ready when they are supposed to.
Well, that is all for now. If you have any questions or comments you would want to add, please feel free in the comment section.
Lots of luv,