The lovely Shereen Dury, from Coral Coast PR, was the organiser of an event showcasing the new Fall/Winter collection 2015 of Hidaya International. In case you didn´t know about this brand, let me brief you a bit.
About the brand: Hidaya International and the collection
Hidayah Wan Ismail is the woman behind this brand. She was born and raised in Malaysia. She is a lawyer by profession and a fashion designer by vocation. She lives in Abu Dhabi now and from there is from where she started to design and from where she launched her eponymous brand. Now Hidaya already has a flagship store in Kuala Lumpur. Her unique style is a mix of tradition and modernism. As a Muslim woman her collection has abayas, but not the typical ones. She broke a rule or two. She adds color, shapes, textures, glitter and volume to the abayas.
This is the third collection and it is inspired in the way women used to dress in the 30´s. Those years when the big crisis and economic dificulties had an effect on fashion and frills and trims were reduced to the minimun. The frivolty and glamour of the 20´s turned into practicality. It is the time when suffragettes were fighting for the femenine vote. So many changes were happening or about to happen everywhere. The result is a collection that is really cool, with interchangeable pieces to mix and match and that you and me can wear anytime because they are so elegant.
What I like about the collection is the thought behind. La fuerza -the Strenght in Spanish-is the name she chose for the collection and each design is inspired by a strong woman. The designer asked herself questions like what kind of abaya would Eleanor Roosvelt wear? and Angelina Jolie? Jane Austen? Evita Peron? Grace of Monaco?.. each of them took over virtually the pencil and the drawing pad and are part of the collection.
My favourites..from the Abayas: the Keller and the Angie. Also I love the Hamilton cape and the Austen dress.
There are a lot of strong women and many are Muslim. I like the fact that they are also raising their voices, expressing their thoughts and how they feel about the world surrounding them. Trust me. They have a lot to say. I find them wise, calm, driven and determined. I dare you not to judge the woman in the abaya no matter if you are in Europe, US or Asia. It will be her choice in most of the cases. I have been here 4 years already and the elegance of the abayas is not to be missed. They are flattering, elegant and you feel like a princess. So, if you dont own one yet, try at least one in the shop.. Remove all the prejudices. It is a piece of cloth at the end of the day.
Hidaya herself is a good example of how the Muslim women are today. A lawyer, yes.. a very convenient career and still she decided to pursue her passion. Brave woman indeed. I have not being this brave as yet.
These days we see in the news so much confussion about Islam and terrorism. Let me tell you they are totally diferent. Islam is a religion, it is not politics, it is not militia. Islam is about peace, love and respect. I have many Muslim friends and they are far from terrorists. They are honest, humble, good hearted and respectful people. For them, these terrorists are just not Muslims at all and they dont even understand Islam.
About the event
The event took place in the Cavalli Club at the Fairmount Hotel. The hospitality there was fantastic, having smiling waiters sharing drinks and little tapas and very good music playing before the show. There was a cute photocall and I had a wonderful time with Ritu from FussFree, Julia Baudin from Eventissime, Wael and Wassim from Gem Arabia, Neha and her lovely sister, Aisha and Husnain Minawala. It is such a blessing to meet people this nice!..I guess this is the best place to write my hastags..#love #mydubai
These are some of the pics I took that day. I hope that you enjoy them!
Lots of Love,