Well, maybe quiet but relentless and hard worker… and definitely making his mark in Apple and the world.

Steve Jobs was definitely a leader, a disruptive visionary, Jobs “the Great”pushed so much to make his ideas a reality, but also looks like he was impulsive, intolerant, very difficult to work with or just to have around, etc.. Apple would not be what it is today if it wouldn’t have been for these two geniuses.Totally different profiles, each with their own style but both very effective.


I read in the Fortune magazine a very interesting article about Tim Cook and since I am a big fan of Apple and its products and I admire the protection and shelter offered to creativity in this company, I wanted to share with you what really strike me.

I didn’t know for example that Tim Cook was covering for Jobs medical absences and became official CEO six months before he died. The role, even though was not new to him, was very intense and to be on the spotlight and scrutiny was hard as he is a very private person. He realised that Jobs was protecting his team a lot, so that they could concentrate on the products and he intends to do the same but shares the limelight with his top management.

Jobs and him were good friends. To a point were when Jobs was sick, he offered a piece of his liver for transplant. Jobs declined but.. wow! what an act of generosity!.

He is 54, of kind nature and had to learnt to block all the nasty comments like.. “oh! Apple will not be able to innovate under Tim” or the “Well, from now on Apple will just go down the drain..” Time has proved all of  them to be wrong. Apple is financially in better shape that has never been before. It ranks better than Exxon Mobil or Microsoft.

Tim Cook has a voice and now he is not shy any more. He announced publicly that he was gay and speaks his truth about human rights, immigration, females on Wall Street, privacy rights, racial discrimination, etc.. He cares about society and its problems and has quite interesting opinions. I rather have Tim for president that Donald Trump honestly.

His team praises him because he let them do their thing and doesn’t micromanage them. Jobs was involved in every step and didn’t trust the work of his team. Tim feels more like a coach who knows that has an amazing team of people behind. I like that and I feel I have to learn to let go myself. It is difficult to delegate for me too, and well, I am not Jobs.

He is a fitness nut and wakes up super early (yep! totally not me!). Apple is now building a huge campus in Cupertino. It will hold up to 13.000 employees and will have spaces that will make your creative juices flow, a fitness center, a spa and an impressive auditorium. This new campus was designed by Norman Foster and the initial plans were initiated with Jobs being still alive and very much involved in it. I am eager to see how it will be when it is finished by 2016. The construction looks like a big spaceship.

Enough for now.. I will keep on watching this great leader.

One love,






What I just Love is to hear from you. Comment here!