No, I haven’t been away, although many of you might have had that impression during the last few months. I didnt move from Dubai, I didnt go out that much, I didnt started in a gym or in a religious sect… None of that. I have been quiet in my blogging, in my life and in my social media, just because I decided to start again a project that has been itching me for so long that I really needed to scratch it. From 2013 I have the itch, imagine!
And now, I am not alone.. I have two amazing partners that I love working with and are enthusiast and brave and fun!. Life couldnt be better and surrounding myself with positive people, just makes things great!
So let me tell you also what is the project about and how is it going to change what I do here, in the blog.
The project is called Eushopia and you are very invited to visit our landing page in this link that is now up and running. From my first Fashion Forward in Dubai I fell in love with the talks and in one of them, designers complained about the little support they were receiving from shops, as shops prefer to have more recognized brands- specially in our GCC market that is very status driven.
Also consigment is common in the region and that means the budding designers need to produce items for the different shops before knowing if it would sell. Production costs are high when you are producing some units only and if you are starting money is not overflowing. Shops defended themselves saying that designers are not easy either, they don’t behave in a professional way, they don’t respond to emails, return calls, they do one prototype and pretend to start selling without not much else (branding, proper communication, etc). Shops also have high costs and they take a high risk.
Designers might end up taking other jobs where they can not explore anymore their talent and creativity in the same way and that honestly made me sad.
Wow! I didnt know this was such a problem and I listened to all the comments from both sides. So I started to think of ways to help the situation. Eushopia was conceived with the designers in mind.. to prepare them, to help them grow and get their brands and work out there, to represent them with shops, organise events or whatever neccessary. Initially it was not that clear.. only after more discussions and comments from here and there, it got that shape.
Eushopia’s name was not there either, it took good two- three months to choose it and it also passed a second review when the new partners joined. Another day I tell you what the inspiration was for the name.
Today we have defined the Business Plan, the mission, the vision, the objectives, the market and how to approach it and even the finantials. And although I know that we have a long road ahead, I am happy to start this walk and see how it goes. For me, it is something I am longing to do, it mixes a pair of things or three I love.. writing, helping and fashion. And that is what life is all about.. enjoying what you do and feel that you are in the flow.
and The Blog?
So the blog is going to change a bit, I have so many interests already but I want to focus a bit on this new journey that is entrepreneurship, fashion and all things digital (another passion of mine). There is a new whole world out there for me to discover and I would love to keep on sharing it with you. I hope you want to join me through this change, that I am confident it is going to be better, more exciting and very interesting.
I want to focus for this new journey on entrepreneurship, fashion and all things digital
Eushopia will have its online magazine, so a lot more of writing will be taking place. And press releases and business reports and magazine contributions .. I am happy with that! I just like it and now that I am not alone. It is so much better! If one day I am tired from work, or the muses decide to avoid me or even if you don’t see the light at the end of the tunnel.. it is fine. We are a team and we push together in the same direction.
Eushopia has behind a wish to help and all designers are free to contact us and we can talk and find the best ways to help them. But there is a little bit more, we also want to help causes that are close to our hearts.
The platform is in process and the Causes section is not yet ready but we want to share with you something our friend Leila is putting together now with the Red Crescent and invite you to participate. This cause can not wait until we are ready, but it is very important, so I wanted to mentioned it here- and in all my social media. She is organizing to collect clothes, medicines, toys, towels, blankets, foods (non perishable).. to send it to Syria where so much help is needed. The items will need to be collected before the end of May, the container needs to leave Dubai before Ramadan. You can get in touch with me if you want to collaborate (call me or wassup me +971 555752608). My company is helping, my neighbors, my friends.. It is so moving to see so many people mobilised to help. I am blessed with so many good people around, I can only thank the Universe.
Ups! The post ended a bit longer than what I expected but I really dont want to cut any of it.
I send you all a big hug, please visit and share Eushopia’s page and also see if you want to do the spring cleaning of your closets and help Syria. The moment is now. 🙂
and now also Eushopia.ae 😉