This year Fashion Forward will be a bit different and I am so excited to see how it will go. This time it will not be conveniently close to where I live but close to where I dream of having my company setup… In D3, at the Dubai Design District.
There is another highlight which I think it is really fantastic for our talented designers.. The focus is on attracting buyers -local and international. This coming season is already the 7th and we will see 5 big international buyers from Fenwick, Galeries Lafayette (Paris), Harvey Nichols (Hong Kong), Neiman Marcus (USA), and Printemps (Paris) and over 150 Regional buyers. This is what precisely the local talent is needing.. visibility, exposure to these new markets and great opportunities.
BRAG is not alone any more in organizing the event and has the full support of the Dubai Design and Fashion Council. That is another reason why now the event will be hosted in Hai d3 and not in Madinat Jumeirah.
The list of designers is great too.. many repeating from previous seasons, which is a good sign. It means that they are here to stay and the have a voice that needs to be heard and a creativity that needs to be seen.
The tradition of having uber interesting talks is kept and I am very happy for it. I guess I am a bit nerdy but I have always loved the talks of every Fashion Forward. For example one of the highlights is the talk of the CEO of Moda Operandi. You might not know but I totally love ecommerces and to have her insights is something not to be missed.
We will also enjoy the talk of Anita Patrickson, celebrity stylist from Hollywood. I am very curious to know how she does decide and deals with the stress and responsibility of choosing what her celebrities are to wear and how.. taking into account the amount of comments and gossip behind each look and how personal they even get, I consider this a heart attack high risk job. Lol!
The Garden is called now The Showcase but the concept seems to be the same as in previous editions.. beautiful jewelry and accessory designers to showcase their creations.
Oh! I just realized I didn’t mention the dates when Fashion Forward will be taking place! Ok, take note in that pretty agenda of yours or on your iphone.. From the 31st of March to the 3rd April. Times depend on the days so you need to check the schedule on the website.
Loads of love,